Clay

Clay

Automate your entire GTM motion with AI and data.

About Clay

Consolidate your GTM tech stack. Find, enrich, and engage leads with AI and 150+ data sources. Automate personalized outreach and scale revenue.

Founded

2020

Website
www.clay.com
Est. Customers

10,000+

Best For

B2B sales teams, RevOps, and growth agencies looking to scale outbound.

Key Capabilities

  • AI-powered lead enrichment
  • Automated personalized outreach
  • Workflow automation for sales
  • Access 150+ data providers

Growth Playbook

Practical examples of how you can use Clay.

01

Waterfall Enrichment

Chain multiple data providers together so if one source doesn't find an email or phone number, Clay automatically tries the next. This cascading approach gets 2-3x more valid contact data than any single provider.

02

AI-Powered Research Agent

Use Clay's AI to visit prospect websites and extract specific information (tech stack, recent funding, hiring signals). Feed this into personalized outreach that references real, current details.

03

Automated List Building

Set up Clay tables that automatically pull new leads from LinkedIn Sales Navigator or job boards, enrich them, and push qualified contacts directly into your CRM or outreach tool.