About Paved
A platform connecting advertisers with thousands of newsletters for targeted sponsorships. It simplifies discovery, booking, payment, and performance tracking, offering a direct path to engaged audiences.
Advertisers seeking to reach niche audiences and publishers monetizing their newsletters.
Key Capabilities
- Discover and sponsor niche newsletters
- Streamline ad booking and payments
- Track campaign performance in real-time
- AI-powered creative assistance
Growth Playbook
Practical examples of how you can use Paved.
Newsletter Sponsorship Testing
Run small sponsorship tests across 5-10 newsletters in your niche. Measure cost per click and conversion for each. Double down on the top 2-3 performers and cut the rest.
Always-On Brand Awareness
Book recurring placements in 2-3 high-performing newsletters. Consistent weekly exposure builds brand recognition in your target audience and compounds over time.
Content-Led Sponsorships
Instead of a banner ad, sponsor a dedicated section or article mention in newsletters. Provide genuinely useful content that readers engage with, driving higher quality clicks than traditional display ads.