What it is:
Why it's good:
- Discover and sponsor niche newsletters
- Streamline ad booking and payments
- Track campaign performance in real-time
- AI-powered creative assistance
Content about Paved
No content for this tool yet - watch this space.
Our Experience:
We've used Paved extensively for B2B newsletter sponsorships and it's become one of our go-to channels. The marketplace makes it incredibly easy to find relevant newsletters in your niche - we particularly liked the audience data and past performance metrics available for each publication. Campaign setup is straightforward, and the reporting gives you a clear picture of clicks and conversions. The main thing to note is that newsletter sponsorships work best as a mid-to-long-term play; don't expect instant ROI from a single placement. We saw the best results after running consistent placements across 3-4 newsletters over a couple of months.
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