About Optimizely
An AI-powered platform for marketers and digital leaders to create content fast, test and personalize experiences with ease, and prove impact on business outcomes. It helps teams scale campaigns and deliver customer experiences that perform.
Marketing teams, digital leaders, and developers at mid-to-large companies focused on data-driven optimization.
Key Capabilities
- A/B Testing & Experimentation
- AI-driven Personalization
- Content Management & Creation
- Unified Analytics & Insights
Growth Playbook
Practical examples of how you can use Optimizely.
Revenue-Driven A/B Testing
Go beyond click rates and measure actual revenue impact of every experiment. Test pricing page layouts, CTA copy, and checkout flows with Optimizely's stats engine that tells you exactly when a winner is statistically significant.
Personalized Landing Pages
Show different landing page content based on visitor attributes (industry, company size, traffic source). Enterprise visitors see enterprise case studies; SMBs see self-serve pricing.
Feature Experimentation
Use feature flags to test new product features with a subset of users and measure impact on engagement and retention before rolling out to everyone. Reduce the risk of shipping features that don't move the needle.